Heller Double Feature is a yearly showcase of two, original one-act plays, written by local playwrights. For the 2025 program, Alex created a branding design to help advertise two different plays. The design highlights the tonal difference of each play while adhering to Heller Theatre Company’s existing brand guidelines.
For this campaign, she designed graphics, spearheaded promotional photography and shot and edited social media videos.
Graphic Design
Heller Double Feature promotional graphic for Facebook. Consists of an original logo design for the “Double Feature” program, as well as unique logos and branding for each play. Versions exist for Instagram and Facebook posts as well.
Social media graphic for cast and crew biography.
Promotional Photography
Show promo for “Wilson Bledsoe’s Return”
Show Promo for “The Reunion”
Social Media Video - Cast Announcement
A cast announcement video that I shot and edited for Heller Theatre Company's Double Feature in March 2025. A vertical version of the video was edited for Instagram.